Direct Deposit: What Happens When Black People Get Rich

Co-Creator and Executive Producer

Chad Sanders is a writer on the brink of wealth, whose world is changing fast around him. He goes from sleeping on a mattress on the floor of his Brooklyn apartment to Hollywood pitch meetings with his mentor, Spike Lee, to riding around Los Angeles with Kanye West. He lands a staff writing gig for Issa Rae’s new show, Rap Sh!t. His phone is ringing nonstop, and he can feel his burgeoning success, but can't stop checking his bank account and obsessing over how he's going to make more money without losing himself. Now that he's getting some cash, Chad stays up at night wondering what's going to happen next?

In this episodic podcast, Chad brings us along on his dizzying ride to the top, exploring everything that happens to Black people who get rich through a series of illuminating, honest, funny, and moving conversations with Black Hollywood power players like Issa Rae, Charles D. King, Soledad O'Brien, and Gabrielle Union, as well as Black entrepreneurial stars like Slutty Vegan founder Pinky Cole, NFL quarterback guru Quincy Avery, and others in a quest to understand the unique, fraught, and fascinating relationship that Black people have with money. To get to the real and raw truths around being rich while Black, Chad takes us into the clubs, black cars, studio lots, bedrooms, and therapy sessions inhabited by Black super-earners.

Chad's trying to answer the most urgent questions in his life: What's money going to do for him? What's money going to do to him?

Three Ambie Award Nominations

Best Interview Podcast

Best Host

Podcast of the Year

iHeartRadio Podcast Award Nomination

Best Business + Finance Podcast

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